Share
Love sharing your tunes with others? Easily create iPhone-readable Physical Hyperlinks that link to your favorite album on the iTunes Music Store. Print out your tracklet-flyers and paste them where your friends can scan them, prelisten the songs and buy the tunes from the iTunes Wi-Fi Music Store.
Install
To scan the codes you will need the iMatrix Reader installed on your iPhone. While the installation currently requires a jailbroken iPhone, we expect an easy to install application coming up soon as the iMatrix team ports the app using the official iPhone SDK.
Learn
The codes that you create are called QR (Quick Response) Codes. They are already heavily used in Japan, Korea and China to quickly access URLs by simply scanning them with a phone-camera. QR Code is a registered trademark of Denso Wave Inc who created the standard.